In advance of the launch of the upcoming LeBron 16, which will feature a host of new storytelling with the four-time MVP's move to Los Angeles, we ranked the main signature line from throughout James' storied career.ġ5. "When we're building a LeBron, we know all of that going in." He's very fast and very powerful," designer Jason Petrie said. "He's a very unique problem to have out there.
Along the way, his sneakers have presented more of a challenge for Nike's designers. Now, 15 years later, James' Nike series is the longest consecutive sneaker line for an active player in NBA history, with a full portfolio of products that nets nearly $400 million annually for the brand. Join SneakerCenter on FacebookĬan't get enough kicks coverage? SneakerCenter is ESPN's Facebook group where fans can celebrate all things sneaker culture, find the latest sneaker news and check out the freshest sneaker photos and videos. Before he was even drafted, he signed a seven-year, $90 million deal that guaranteed him a signature shoe every season of his career. When he entered the NBA with more hype than any rookie in league history, LeBron James also had the NBA's biggest rookie sneaker deal in hand.
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